Description: Further DetailsTitle: Communication in the 2008 U.S. ElectionCondition: NewSubtitle: Digital Natives Elect a PresidentEAN: 9781433109881ISBN: 9781433109881Publisher: Peter Lang Publishing IncFormat: PaperbackRelease Date: 11/11/2010Description: The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens – digital natives, greatly attracted by digital media – signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study – perhaps something of a turning point in campaign communication – for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens’ electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book’s findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.Language: EnglishCountry/Region of Manufacture: USItem Height: 230mmItem Length: 160mmItem Weight: 480gContributor: Mary C. Banwart (Edited by), Mitchell S. McKinney (Edited by), Clifford A. Jones (Series edited by), Bruce Gronbeck (Series edited by)Genre: Computing & InternetBook Series: Frontiers in Political CommunicationTopic: Society & Culture, Social Sciences, Language & Reference, Law & Politics, Business & Finance, Technology & Engineering, Children's Learning & EducationAuthor: Bruce GronbeckRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Communication in the 2008 U.S. Election
Title: Communication in the 2008 U.S. Election
Subtitle: Digital Natives Elect a President
EAN: 9781433109881
ISBN: 9781433109881
Release Date: 11/11/2010
Release Year: 2010
Country/Region of Manufacture: US
Item Height: 230mm
Contributor: Bruce Gronbeck (Series edited by)
Genre: Computing & Internet
Topic: Children's Learning & Education
Number of Pages: 329 Pages
Publication Name: Communication in the 2008 U. S. Election : Digital Natives Elect a President
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Publication Year: 2010
Subject: Political Process / Media & Internet, Political Process / General, Communication Studies, Political Process / Campaigns & Elections, Journalism, General, American Government / General
Features: New Edition
Type: Textbook
Item Weight: 16.9 Oz
Author: Mitchell S. Mckinney
Item Length: 9.1 in
Subject Area: Political Science, Language Arts & Disciplines
Series: Frontiers in Political Communication Ser.
Item Width: 6.3 in
Format: Trade Paperback
