Description: Design Leadership : Securing the Strategic Value of Design, Hardcover by Turner, Raymond, ISBN 1409463230, ISBN-13 9781409463238, Brand New, Free shipping in the US The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of th concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.
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Book Title: Design Leadership : Securing the Strategic Value of Design
Number of Pages: 256 Pages
Language: English
Publication Name: Design Leadership : Securing the Strategic Value of Design
Publisher: Routledge
Item Height: 0.8 in
Publication Year: 2013
Subject: Marketing / General, Industrial Design / General, General, Strategic Planning
Item Weight: 24.7 Oz
Type: Textbook
Subject Area: Design, Technology & Engineering, Business & Economics
Item Length: 9.9 in
Author: Raymond Turner
Item Width: 6.8 in
Format: Hardcover
