Description: Further DetailsTitle: New Perspectives in Marketing by Word-of-MouthCondition: NewFormat: PaperbackEAN: 9781785608193ISBN: 9781785608193Publisher: Emerald Group Publishing LimitedRelease Date: 10/21/2015Description: New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.Language: EnglishCountry/Region of Manufacture: GBItem Height: 240mmItem Length: 165mmItem Width: 11mmAuthor: Emerald Group Publishing LimitedGenre: Law & PoliticsBook Series: Emerald GemsTopic: Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: New Perspectives in Marketing by Word-of-Mouth
Title: New Perspectives in Marketing by Word-of-Mouth
EAN: 9781785608193
ISBN: 9781785608193
Release Date: 10/21/2015
Release Year: 2015
Country/Region of Manufacture: GB
Genre: Law & Politics
Topic: Business & Finance
Number of Pages: 200 Pages
Language: English
Publication Name: New Perspectives in Marketing by Word-Of-Mouth
Publisher: Emerald Publishing The Limited
Subject: Marketing / General, Advertising & Promotion
Publication Year: 2015
Item Height: 0.4 in
Features: Revised
Type: Textbook
Author: Emerald Group Publishing Limited
Item Length: 9.4 in
Subject Area: Business & Economics
Item Width: 6.5 in
Series: Emerald Gems Ser.
Format: Trade Paperback
