International Business and National War Interests: Unilever between Reich and em

Description: International Business and National War Interests by Ben Wubs This book ties together business history, the history of the Nazi economic administration and European history. It is relevant to several disciplines, including international relations, economic and business history, European history and political science. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the companys strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilevers highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilevers innovative attitude helped the company to adapt to completely new conditions of resource allocation. Author Biography Ben Wubs is a Researcher at the Erasmus University and Utrecht University engaged in various projects related to Dutch multinationals, the Dutch business system, and the German hinterland. Table of Contents Contents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: Londons Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, Appendix Details ISBN1138864048 Author Ben Wubs Pages 272 Publisher Taylor & Francis Ltd Year 2015 ISBN-10 1138864048 ISBN-13 9781138864047 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Short Title INTL BUSINESS & NATL WAR INTER Language English Media Book Series Routledge International Studies in Business History DEWEY 338.8809044 Affiliation University of Utrecht, the Netherlands Subtitle Unilever between Reich and empire, 1939-45 Publication Date 2015-03-04 UK Release Date 2015-03-04 AU Release Date 2015-03-04 NZ Release Date 2015-03-04 Illustrations 24 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white Alternative 9780415416672 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134464812;

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