The Power of Where: A Geographic Approach to the World's Greatest Challenges by

Description: The Power of Where by Jack Dangermond, James Fallows Join the global geospatial community on a visual and narrative journey into how the geographic approach addresses humanitys big challenges. FORMAT Paperback CONDITION Brand New Publisher Description The Power of Wherepresents the visionary concepts of Jack Dangermond, cofounder of Esri, the worlds leading mapping software company. With a foreword by bestselling author and writer for The Atlantic, James Fallows, its filled with the latest web maps, illustrations, and real-life stories from a vibrant global community of geographic information systems (GIS) users. If youve never heard of GIS, this is the book for you, and if you think you know what GIS is, youll discover much more.From the Ring of Fire to the Fertile Crescent,The Power of Wheretakes us on a visual and narrative journey into the world of modern GIS and reveals its growing potential to address humanitys big challenges. The technology is already ubiquitous, from running city governments and performing civic science to conserving open spaces and managing logistics-virtually every human endeavor.Central to the book is the geographic approach-a way of solving problems that uses spatial location to perceive and understand patterns-from wildlife migration and rising seas to urban planning and food production. Drawing from 60 years of research and experience, the author writes from a fervent conviction that through this approach, we can confront climate change, hunger, water scarcity, inequity, and issues large and small in our everyday lives.The book describes the methods of the geographic approach-visualization, communication, analysis, collaboration, accounting, and design-and shows how vast amounts of integrated data are propelling spatial applications into the mainstream. A companion website brings interactive maps and stories to life and serves as a starting point for students and educators-and anyone considering joining the GIS user community.The Power of Wherereveals how technologies such as web services, mobile devices, artificial intelligence, extended reality, and 3D visualization intersect with GIS and outlines the new opportunities they are creating. Its maps and stories arise from a passion for the power of place and from the mutually reinforcing revolutions in Earth observation, analysis, and collaboration that GIS and the human spirit make possible.Explore live examples from the book and learn more about interactive mapping and the tools of modern GIS at powerofwhere.com. Author Biography Widely acknowledged as the leading visionary in the field of geographic information system (GIS) technology, Jack Dangermond and his wife, Laura, launched the Environmental Systems Research Institute in 1969 with a shared vision that system thinking along with computer mapping and spatial analysis could help people design a better future. For more than 50 years, their vision has guided Esris GIS mapping and analytic technologies worldwide.Their lifelong involvement in conservation dates to the early years of Esri when they began designing parks and planting trees in their community. In the decades since, they have donated thousands of trees to area schools, parks, and the community to support the local urban forest. More recently, they purchased and donated 25,000 acres of grassland, chaparral, oak woodland, and forest along the Central California coast to The Nature Conservancy to protect a biodiverse landscape known as the Jack and Laura Dangermond Preserve.Jacks life work has brought many honors, including the Planet and Humanity Medal from the International Geographical Union, the Champions of Earth Award from the United Nations, and the Alexander Graham Bell Medal from the National Geographic Society. Jack and Laura live in their hometown of Redlands, CA, where Esri is based. Table of Contents Foreword by James FallowsAbout the AuthorPrefaceBeginningsA (Very) Brief History of GIS01 What Is the Geographic Approach?02 What Is Geodata?03 What is Geovisualization?04 What is Geocommunication?05 What is GeoAnalysis?06 What is GeoCollaboration?07 What Is Geoaccounting?08 What Is Geodesign?PostscriptHow the Book Came AboutSee the Book Come AliveAcknowledgementsImage Credits Review "The Power of Where is visually stunning, and clearly and invitingly written. Jack Dangermond and his colleagues give a fascinating insiders account of one of the most important, yet still least publicized, technological revolutions of our time. People who already know about GIS will be inspired by the examples in this book. People who have barely heard of GIS will find this the right way to start and will want to use these new tools themselves. Readers of any background will have a more specific and positive sense of how to address national and global challenges." -- James Fallows, Author and winner of the National Book Award"The Power of Where is a bible of the types of maps, cartography, spatial analysis, and diagrams that can bring our ideas for the future to life." -- Richard Saul Wurman, TED founder, architect, and designer"Those who embrace a geographic approach to problem-solving can learn whats happening on the ground from above and tie that in with what we know on the ground below. Its changing the course of history." -- Jane Goodall"In my opinion, The Power of Where is now the definitive book on applied GIS technology—and is likely to remain so for years to come." -- Gilbert Castle, GIS Consultant and Author"It really is an astounding achievement, in which one man (with help from his partner and a few friends) built a company and a community around an idea. Its taken 50 years to migrate to the beautiful simplicity of one word, "where," which is really what it was all about from the start—the power of where and the science of where." -- Michael Goodchild, Prof. Emeritus UCSB and Founder of NCGIA Promotional Key Selling pointsAn important book about the development of GIS and why it is an essential tool in facing global challenges like pandemics and climate changeAuthor Jack Dangermond is the visionary leader of Esri, the worlds leading GIS company with a 43% global market shareWritten in an accessible, positive style that will appeal to a wide audienceCompelling title that will capture readers attentionForeword by James FallowsCompanion website (thepowerofwherebook.com) with more information about the case studies specifically and the power of GIS, including Atlas – a mapping application and curated gallery of contentKey actionsJuly 16 book launch at the beginning of Esris 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement by author, books for sale at conference store, promotion in multiple places at the conference.AAG 2024 Book displayURISA GIS-Pro (book display and promotion in tote bag of all attendees).Dedicated email campaign.Social promotion on Esri channels.PR PlanPotential Press event at 2024 User Conference (week of publication)Possible tie-in with National Geographic to coincide with publication?The Esri press release will have global distribution through Business Wire.PR team will target national media depending on authors availabilityPromotion through Esri channels (print and digital magazines)Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).AdvertisementsAmazon AdsShelf Awareness Pro and Reader Details ISBN1589486064 Author James Fallows Format Paperback Pages 288 Publisher ESRI Press Year 2024 ISBN-13 9781589486065 Subtitle A Geographic Approach to the Worlds Greatest Challenges Place of Publication Redlands Country of Publication United States Imprint ESRI Press Audience General ISBN-10 1589486064 AU Release Date 2024-11-12 UK Release Date 2024-09-19 Publication Date 2024-09-19 US Release Date 2024-09-19 Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. 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